European spirit

In times long past, world-famous poets, musicians and philosophers chose the region as their home. In an age-old centre of culture, UNESCO World Heritage sites and a wealth of historical architecture bear witness to European cultural history – a spirit that continues to thrive today in our theatres, opera houses at our festivals.

Outstanding reputation

Young families, apprentices, students and skilled workers – whether from Germany or abroad – enjoy a wealth of opportunities in Erfurt, Jena, Weimar and the Weimarer Land. Quality of life here is exceptionally high. Our schools and pupils consistently excel in nationwide league tables. Cultural diversity, an attractive choice of leisure activities and a first-class education system right up to university level make our region ideally suited for young families.

A landscape for business

The Weimarer Land including its administrative centre Apolda offers both countryside of scenic beauty and a landscape for economic success. In recent years, the Weimarer Land has emerged as an attractive business location thanks to the many fantastic advantages it offers for relocating companies. The European Design Awards in Apolda have firmly established the region in the consciousness of the European fashion industry. Companies based in the area benefit greatly from synergies, which are generated by economic strength, quality of life, educational opportunities, a wealth of culture and outstanding natural beauty. But the region has always had lots going for it, even before the current boom. In Germany, it is known as the ‘Tuscany of the East’ because of its wine-growing regions, its two mineral spa resorts of Bad Sulza and Bad Berka, and its glorious scenery. And even the thermal baths here have Tuscany in their name.


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Regionalbudget - Realisierte Projekte in 2018

Der Freistaat Thüringen unterstützt Regionen, die über ein funktionierendes Regionalmanagement...

21.03.2019 09:45

Die Impulsregion stellt ihre neue Sportbroschüre vor

Unter dem Titel „Die Sportregion“ stellten Sportdezernent Benjamin Koppe, die Beauftragte für Sport...

23.11.2018 09:30

Mitgliederversammlung und Regionalbeiratssitzung der Impulsregion 2018

Die Impulsregion führte am 15.11.2018 im Eiermannbau in Apolda ihre jährliche Mitgliederversammlung...