Impulsregion. Standort mit Zukunft.

A landscape for business

The Weimarer Land including its administrative centre Apolda offers both countryside of scenic beauty and a landscape for economic success. In recent years, the Weimarer Land has emerged as an attractive business location thanks to the many fantastic advantages it offers for relocating companies. The European Design Awards in Apolda have firmly established the region in the consciousness of the European fashion industry. Companies based in the area benefit greatly from synergies, which are generated by economic strength, quality of life, educational opportunities, a wealth of culture and outstanding natural beauty. But the region has always had lots going for it, even before the current boom. In Germany, it is known as the ‘Tuscany of the East’ because of its wine-growing regions, its two mineral spa resorts of Bad Sulza and Bad Berka, and its glorious scenery. And even the thermal baths here have Tuscany in their name.